Marketing Your Affiliate Offers – Episode #9

by admin on January 3, 2010

Welcome back to Affiliate Marketing Profits from Home, in this segment we will discuss how you can market your offers and get the word out, This will include pay per click advertising, pay per impression, copyrighting, niche sites, creating landing pages and more.

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Show Notes

  • PPC – Google, Yahoo, Microsoft
  • What is PPC
  • Targeting
  • Keyword Research
  • Long Tail Keywords
  • Copywriting
  • Negative Filters
  • Truth in Advertising
  • Multiple Copy
  • Budgeting
  • Tracking
  • If your not doing it your throwing money away.
  • CTR vs Conversion Rate
  • CPM Marketing
  • What is CPM
  • Demographics / Tools to get Demographics
  • Copywriting / Creatives
  • Tracking
  • Niche Sites
  • Organic Search Results
  • Landing Pages
  • Direct Linking vs Presales

Full Script

Welcome back to Affiliate Marketing Profits from Home, in this segment we will discuss how you can market your offers and get the word out, This will include pay per click advertising, pay per impression, copyrighting, niche sites, creating landing pages and more.

There are three major players in Pay Per Click advertising and they are Microsoft, Yahoo, and of course Google, while most people see Google as a search engine they are really an advertising house and that is what they are really good at, yes they give great search results but that is only a method of delivering advertisements. So I am sure you keep hearing PPC and that stands for Pay Per Click and it means that every time someone clicks on your ad you will pay for it even if they do not purchase anything. So when employing pay per click you will really need to do some research and make sure that your offers can convert at a high rate. The goal of pay per click advertising is to drive people to your offer have them convert and make more than you pay. That is pretty self explanatory.

When you are doing PPC with one of top three you have the ability to target your ad to a specific keyword or groups of keywords, and you will need to do the research for the keywords that best work for you ad, now when you are doing keyword research I recommend using long tail keywords. Long tail Keywords are three and four keyword phrases which are very, very specific to whatever you are selling. When a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision, and what do we want? Conversions! So lets look at an example, if I was marketing a Dell Laptop would I go with Dell Laptop as my keywords or would i go with a Dell Latitude D630 which is a exact model? Well a person searching for the D630 would be more likely to purchase and that is what I want, does that mean I have to use the brand I am selling? No, you could be selling an HP and advertising on the D630 keywords if you are selling a similar model and can tell a person why the HP is better, this is done often. You will see ads all over that say “Do not buy till you read this”.

Make sure when you are picking your keywords that there is enough search volume and the competition is not extremely high for what you are targeting otherwise you will either be paying too much or not getting enough exposure. Long tail keywords are generally a little less expensive. Remember you are paying per click so you can get a million impressions and not get but 2 clicks and that is all you paid for, however if your click through ratio is low your quality score will go down with Google which may make you pay more per click.

When you are writing your Pay Per Click ads make sure you use truth in your advertising and with negative filters. I know you are surprised to hear negative and advertisement in the same topics however it can really help get quality clicks and that is what you need, anyone can write an ad that will get thousands of clicks but when you are paying for your ad do you want someone to click or buy? For example, lets say I am selling an e-book on this course and I am selling it for 9.99. I can write this ad: Learn how to use affiliate marketing to generate passive income streams. I would probably get a great click through rate but a low conversion rate, so lets go with some negative filters and get a higher conversion rate, now this can cause my quality score on the ad to go up and I may pay more per click but generally I could make more sales because of it, so here is my new ad. Download today and learn how to use affiliate marketing to generate passive income streams for $9.99 today. I have just filtered out people who are looking for something free and that is important, I also let them know that you can have it today and what it will cost. Now if a person clicks the ad they know they will be expected to pay $9.99 to get this e-book.

Make sure when you are doing Pay Per Click advertising that you write several different ad copies so you can test which ones generate the best conversions so you know which ones to spend more money on, do not just setup one copy and hope it makes you money. Remember also that a lot of affiliate offers will not let you bid on some keywords so make sure you are in compliance with the offer so you do not lose any sales you do generate.

Budgeting is something you will want to look at too, you will want your campaigns to run over multiple days because some days might be better converting days then others so budget wisely you do not want to run your whole advertising budget in a few days, but the only way you will know the better converting days is if you use tracking code, if you are not tracking your PPC campaigns you are just throwing money away and you might as well quit now. You will want to track conversion rates, and click through rates both of these numbers can give you a good picture on your campaign and let you know if you are overpaying or if you are just right, sometimes you will even notice that you could be underpaying but thats a good thing. Google Analytics will let you track conversion rates and you can set goals, like for example you can set the landing page as step 1 in a goal and track a click event on the affiliate link as step 2. Now if you controlled the whole processes it would be even better because you could set the checkout page and the thank you page as other steps and watch as people go through it. Now with Clickbank you can actually give them the code via the web interface and they will put it on all pages that come from your links so you can see conversion rates and this is a great thing. Just I can not stress enough, make sure you are using any tracking you can find and keep up with the numbers, they could make you or break you. Being an affiliate marketer is not just putting some links out you have to know what is working and what is not so you can keep making the ones that work and stop using the tricks that do not.

CPM or Cost Per Milli marketing is when you go and look for websites you can run your ad on and pay by the impression you will normally buy these impressions in magnitudes of thousands, and will pay what the cost is to run 1,000 impressions. So if I have a CPM of $1.00 and someone wants to run 20,000 impressions I get $20.00 for the ad, now this does not mean that you will get any clicks its just exposure with the chance for a click, however it can be benificial to the affiliate marketer if you are trying to build a brand, for example if I wanted to sell cell phone accessories with affiliate links I could create a brand that does this and if I want brand exposure I could buy ads on other sites. You can also use this for single offers and I have found it to work from time to time.

One thing you need to be aware of however is the demographics of the site, you do not want to be advertising high dollar items on sites that have low dollar visitors, but how do you know the demographics of the site? There is a great tool for this and its call quantcast, You can find them at Quantcast.com and they have methods of determining demographics, what business visit the site, what sites visitors also read and more information, this information is vital to knowing what ads will work in that group and what will not. If you do not pay attention and use these tools you will lose money, that’s not an assumption thats a fact. In order to be a successful affiliate marketer you will have to know your target audience and how to reach them.

One of the things I harp on is niche sites, I can pitch Niche Blitzkrieg till I am blue in the face because it works, I have been around for a while in affiliate marketing and website creation and this is the only program I can really get behind, this is not a get rich quick idea, this will just do the simple things of walking someone through creating a site and how to get the best results out of it. I use the program and now I will explain how it works. Niche Sites are an excellent way of doing affiliate marketing and can bring some of the best results because a lot of your traffic you are not paying for and free traffic is king in affiliate marketing. How do you find a niche and what do you do with it is the only tricks you will have to learn. A Niche site is a site that is in a sub market for example if a market is “Grills” and we want to target a smaller market we could go with “Gas Grills”, “Indoor Grills”, “Charcoal Grills”, “Smoke Box” or other sub markets in that broad market, and why we want to do that is so we can go after long tail keywords, because as we established earlier long tail keywords are more likely buyers. As an affiliate marketer you do not want to waste your time on window shoppers as they will just ruin your day, you need people who want to buy and niche sites with long tail keywords will generate those buyers.

How a niche site will work is you will find your market and your long tail keywords, you will buy make sure you have hosting, and perferably from someone like Fat Cow Hosting, and you will purchase your domain name. When you get all that setup you are ready to start creating your site, I will not go over everything here because it is gone over in such detail in Niche Blitzkrieg and its a very long topic. Once that is done you will start writing articles for your new site around your keywords and information and these are to bring you organic search results, traffic from search engines is a perfect source for affiliate marketing but you have to have content that people will search for and you have to get indexed into these search engines. When you are creating your niche site make sure you can get the search results to push enough traffic.

The last thing we are going to cover today is Landing pages, a landing page is a presales page it is where you want your people to end up when they click on an ad, this is the best place to prepare the visitor for what is to come on the next page, sell them the product again because all they did was click an ad they do not know what is really going on, so you sell them the product and you really get them to want it before you send them through your affiliate link. This will let you get the visitor excited about what you are doing. These landing pages will generate a lot more sales then direct linking to the advertiser as they are ready to buy when they click.

{ 2 comments… read them below or add one }

tom dressler August 4, 2010 at 1:40 pm

well, this is to much for me , I guess, so How do I get out of the 4600.00 loan agreement? I sounded so cool in the begining, but now it sounds like a min.wage job at best, and thats after I spend 60% of disposable income. sh88888t

Theresa October 31, 2011 at 2:50 pm

I’m far in Debt. I am looking to file Chapter 7 Nope cant Corpt. more expensive 11 or 13.
D– PMI , #$%^&*()((*&$%^%&$^$&

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